If you belong to gen Z, then you must remember when the Bratz doll launched and exploded into the toy store. With their giant heads and multi-ethnic squad, they became everyone’s favorite.
However, one thing that made Bratz dolls so eye-catching was their funky fashion sense and trendy costumes.
Moreover, at that time, barbie was considered the queen of the doll market for the longest time. Many people love to have a whole collection of various toys. Even big brands like mc Donald’s also have their princess collection as it was a great marketing strategy to attract consumers.
Bratz doll costume was one of the factors that attracted everyone, and people started collecting the limited edition Bratz over Barbie dolls.
Although the parent didn’t like the fact that the dolls were named Bratz, they would not want such an influence on their children. However, Bratz dolls took over the doll market and were so popular for their costume and fashion trends.
So let us have a look at what is so special about Bratz Doll’s Costume.
Bratz Costume represents Y2K fashion
Unlike Barbie, who has more of a professional and basic appearance. Bratz was so bold with her costume choices. Moreover, as we all know, Y2K (the year 2000) fashion is making a comeback.
However, many people are taking inspiration from Bratz Fashion as she represents funky, bold, and trendy fashion which was popular in early 2000. Last year in 2021, Bratz celebrated its 20th Anniversary and launched a special limited edition on that occasion.
The dolls are known for their passion for fashion which reflects Y2K style, and people these days are in love with Y2K aesthetics. People who couldn’t get their hands on the originals in early 2000 got lucky with this relaunch.
If you also love to take a trip back in time to early 2000 fashion, you can take inspiration from Bratz costume and fashion. Moreover, Bratz theme parties are still in trend.
Bratz’s Passion for Fashion
The girls with a passion for fashion! Unlike any other doll, Bratz fashion choices are bold and funky, and that is why they become an instant hit. Growing up, we all, at some point, have collected them or always wanted to get our hands on them.
Moreover, as their popularity grew with time, just within the first five years of its launch, Bratz sold 125 million Bratz products were sold globally.
However, the original Bratz squad includes Yasmine, Chloe, Sasha, and Jade. After that, many dolls were added to the collection. This squad of 4 girls is something that we have never seen before.
Their designs were completely unique, with their huge eyes and big lips. This grabbed the attention of the people as they had never seen something like this in a toy store.
Furthermore, each doll has its unique style and personality. On top of that, these dolls finally offer diversity and multiethnicity that we have never seen with Barbies.
In this squad, all the girls are the main characters, and each one is from a different cultural background. Moreover, each doll was celebrated for its uniqueness.
Bratz’s Style taking Over the Social Media
The bell bottoms and colorful crop tops are to be seen everywhere on social media. Moreover, everyone is also taking inspiration from Bratz for their party themes and Halloween looks.
Bratz content is always trending on social media. Moreover, this pop culture and the comeback of the Y2K trend boosted the popularity of the Bratz doll. Moreover, all the thrift shops and stores are filled with fashion from that Era. Making it affordable and available for everyone.
Moreover, not just the gen z but even the adults love this whole Y2K vibe that Bratz represent.
The Bottom Line
Growing I always wanted to be dressed up as a Bratz, and now when we (Gen Z) are finally able to make our own choices. Moreover, there are so many fashion line and stores online that offers clothing just like the Bratz and will give Y2K vibes.
You can now live your childhood fantasy and finally have a wardrobe inspired by a Bratz Doll costume.
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